We didn't build a page on a hospital's website. We built the department its own brand.
A department-focused website built as its own brand, AI-readable with a smart search across symptoms, conditions, treatments, and procedures — paired with full-funnel Google and Meta campaigns run across every key and niche procedure the department offers, local and international.
A department brand, not a hospital subsection.
A department-focused brand website
Built to stand apart from the main hospital site as its own front door, not a buried subsection.
AI-readable, smart-search-first
One smart search covering symptoms, conditions, treatments, and procedures — 23 condition pages and 8 treatment programmes surfaced through it, not buried in a menu.
Built for SEO, AIO, and GEO together
Deep internal linking and a structure designed to perform across traditional search, AI Overviews, and generative engines alike, not just one of the three.
Full-funnel, across every procedure that mattered — including the niche ones.
Full-funnel campaigns across Google & Meta
Covering every stage of planning and execution, for both the department's key procedures and the niche ones that don't get attention elsewhere.
Expanded to international marketing
Reaching patients evaluating care from outside India, not just the local market.
Procedure-specific landing pages
Built as part of the campaign scope, not a single generic contact page carrying all the traffic.
Continuous pre-qualification testing
An ongoing programme improving how well a lead is qualified by procedure — tested and refined constantly, not set once and left alone.
The foundation had to be fixed before the brand could be built.
Before any of this was built, a sitewide technical issue was confirmed across every treatment hub: missing title tags, meta descriptions, canonical tags, and Open Graph tags at the template level. Fixing that foundation came first — the smart search and AI-readability work was built on top of it, not instead of it.
Want to know what an audit would find on your site?
Free consultation — no packaged pricing, no generic proposal. Related to this work: Healthcare Website Development Healthcare Paid Marketing & Lead Generation