Work

Six departments. Six different problems worth solving.

Real engagements inside hospital departments and specialist practices in Hyderabad — what each one actually needed, what we built, and what we run for them now.

What These Have In Common

A department is not a smaller hospital

Every case study below started the same way — a department being marketed as a line item on someone else's website, competing for attention with twenty other specialities on the same page. What changed each time was giving it a presence built around its own patients, its own procedures, and the specific questions those patients search before they call.

Built around procedures, not departments

Patients don't search for "neurosciences". They search for the procedure they're afraid of, and the structure has to match that.

One system, not separate vendors

Content, local SEO, Google Business Profile, citations, and campaigns are run together — because they fail together when they aren't.

Watched after launch, not just at launch

The renal sciences build is the clearest example — an indexing failure caught before it cost a quarter of visibility.

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